Premium pets
Singapore’s premium puppy and kitten experience.
Retail Investor Overview
The Future of Pets in Singapore Starts Here
Hello Human Group is building Asia’s first integrated premium pet ecosystem, serving the full circle of life across pets, wellness, hospitality, health, community, and branded care products under one trusted brand.
Private & Confidential
Overview
A new standard for pet care in Singapore.
Most pet businesses capture one transaction. Hello Human Group is being built to serve the full lifetime of the modern pet owner through one trusted premium ecosystem.
One brand. Multiple high-value verticals. Long-term customer relationships.
The ecosystem
One ecosystem, multiple premium verticals.
Wellness & hospitality
Daycare, hotel, grooming, spa, and lifestyle care.
Holistic animal health
Preventative wellness, recovery, and therapy-led care.
Café & community
Lifestyle spaces that bring pets, people, and brand culture together.
Curated pet retail
Premium supplies selected for Singapore’s climate and pet lifestyle.
Branded care essentials
In-house care products designed for everyday wellness, grooming, skin, and lifestyle needs.
Geographic expansion
A growing ecosystem designed to deepen across Singapore over time.
Investor traction
Backed by 50+ Retail Investors
Backed by investors who recognised the opportunity early, many of whom first came to know Hello Human as customers.
Advantage
The ecosystem advantage.
We do not build around one service. We build around the full pet-owner relationship.
Premium pets > Daycare > Hotel > Spa > Wellness > Therapies > Retail > Community > Branded care essentials > more
Our first-mover edge.
Strong brand trust
Built over years in Singapore’s premium pet market, with unique SOPs that helped shape how the business operates and influenced standards others later moved toward.
Engaged platform
One of Singapore’s most recognised pet-facing audiences, with over 60,000 followers across highly engaged channels.
Multi-vertical model
A premium ecosystem where each vertical strengthens the next, compounding trust, spend depth, and long-term customer value.
Operational Intelligence
A more intelligent operating layer beneath the brand.
Hello Human Group is building a more intelligent, agentic operating layer beneath the brand, designed to strengthen execution, trust, responsiveness, scale, and pet care safety guardrails.
As the ecosystem expands, premium pet care cannot rely on improvisation alone. It requires stronger SOPs, clearer systems, and more disciplined execution.
Operational intelligence is part of the long-term advantage.
Singapore Footprint
Four live locations. One growing ecosystem.
Hello Human Group | Moshikomu Cafe | Puppies & Kittens
169 Still Rd
Hello Human Wellness East
311 Joo Chiat Rd
Animal Holistic Centre by Hello Human
270 Joo Chiat Rd
Hello Human Wellness West
Under Construction (Launch Q3)
Vision
To build Singapore’s defining premium pet ecosystem.
Then expand that position into a larger regional platform over time.
Not a pet shop. Not a grooming chain. Not a café. A full-stack premium pet ecosystem built for the modern era.
Why Hello Human Group
Built with fluency, depth, and first-mover credibility.
Hello Human Group brings years of category experience across premium pet care, trusted operations, safety guardrails, customer experience, and brand execution.
That gives us the fluency, operational depth, and first-mover credibility to build this category with seriousness and to lead it well.
Founders
A rare combination of operational discipline and founder-led brand force.
Chalene Aw
A Singaporean operator with deep finance and operations experience across FMCG and advertising, including leadership experience at Procter & Gamble and SK-II, as well as regional C-level roles. She brings the corporate discipline, commercial rigor, and execution depth behind Hello Human Group’s ability to build with structure rather than improvisation.
Le Messie
A serial entrepreneur, brand strategist, and creative builder with decades of experience across culture, business, and consumer-facing brand creation. He brings the instinct for positioning, audience, and long-range brand architecture that gives Hello Human Group its distinct identity and expansion potential.
Together
A combination of operational discipline, strategic taste, and founder-led brand force behind one of Singapore’s most ambitious premium pet platforms.
Retail Investor Access
Investment Starts at S$20K
Investment starts at S$20K, with 1% equity participation per S$20K placed.
As an investor
What participation includes.
Annual dividend potential
Structured exposure to annual dividend participation.
Early positioning
The opportunity to enter a category-defining premium pet platform at an early stage.
Ecosystem exposure
Participation in a multi-vertical group spanning premium pets, wellness, hospitality, retail, and community.
Long-term upside
Alignment with a brand built for retention, expansion, and long-term category leadership.
Founder access
Direct founder visibility and access to the broader strategic direction of the group.
Investor privileges
Special investor discounts across the Hello Human ecosystem.
Current Hello Human Ecosystem Investment Opportunities
Where capital can participate now.
Hello Human Wellness West
The next strategic wellness expansion of the Hello Human ecosystem into Singapore’s west, built around a stronger hybrid hotel and holistic care model.
Holistic Pet Ascension (Select Investors)
A premium after-life care vertical designed to bring dignity, trust, and continuity of care to the closing chapter of the pet ownership journey.
Hello Human Holistic Care Essentials & Distribution (Select Investors)
An in-house holistic animal care products vertical spanning proprietary formulations such as miracle skin cream, bath liquids, and future Hello Human branded care essentials.
The Exit
A potential long-term outcome: strategic acquisition.
In addition to dividend participation and long-term ecosystem growth, a possible future outcome for investors is strategic acquisition by a larger pet-care, veterinary, or consumer platform.
This is not a theoretical dynamic. The pet sector has already seen significant acquisition activity, including examples such as Chewy acquiring Modern Animal and Mars expanding through veterinary and pet-care ownership positions, including in Singapore.
If Hello Human Group continues to strengthen its brand, customer retention, multi-vertical ecosystem, and operating footprint, that may create future strategic relevance to larger acquirers seeking established premium exposure in the sector.
Investment participation
Backed by 50+ retail investors, Hello Human Group continues to welcome a limited number of aligned participants.
For aligned investors who believe in premium consumer brands, recurring service models, pet wellness, and long-term category leadership, this is an opportunity to enter while the ecosystem is still early in its expansion across locations, verticals, and long-term platform growth.
Private & Confidential